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Loblaw made Atlantic Canada through the acquisition of wholesale merchants of the Atlantic, owner of the SaveEasy chain, in 1976. atlantic superstore flyer pei

In 1986, the company opened its first food store in Moncton, New Brunswick, called the Real Atlantic Superstore. In 1995 the name was reduced to the present and shop designs were reformed in the "market style" with the slogan "Low prices and more!" Most of the SaveEasy stores, excluding those in rural areas, were eventually transformed into SuperValu or Superstore format, whether in renovation or restoration. weekly us sales flyers

During the nineties, the company's headquarters moved from Sackville to Dartmouth, Nova Scotia. New logistics distribution depots were built and a major expansion campaign brought new large format stores to many centers in the region over a period of just a few years. In the beginning of 2000, a marketing campaign was introduced at Superstores, which changed their slogan to "Eat well, spend less." It was similar to a campaign at Loblaws stores in Ontario. With the arrival of the Real Canadian Superstore concept in Ontario, Atlantic Superstore has used a similar marketing campaign with the slogan "Prices You Can Trust". This concept was used until 2009 when the "Low Net Prices" campaign started.

Some Atlantic Superstore sites will be moved to No Frills depending on demographic stores.